Special Episode: The Whole Thing with Betsy Wills

Welcome back to The Main Thing Podcast! I'm your host Skip Lineberg. My special guest is a marketing maven, entrepreneur and TEDx speaker. On Episode 54 you heard nine minutes of her wisdom. That was The Main Thing. Today you will get The Whole Thing. In this 20-min. show, you'll get more of my conversation with this expert on aptitudes and mentor to many, Betsy Wills. It's a less edited, more organic version of my intriguing and wisdom-packed conversation with Betsy. Get ready for more in-depth discussion of aptitudes, more laughter and more riffs on why building is way more gratifying than back-filling. Bio (in case you missed Ep. 54) My special guest, Betsy Wills, is the co-founder of YouScience, a national online psychometric assessment service. It is used by 25% of high schools in the U.S. Additionally, tens of thousands of adults in over 20 countries utilize the online program to shape and manage their ongoing careers. Since 2002, Betsy has consulted with individuals, corporations and groups on personal & professional development. She is a regular guest lecturer at Vanderbilt University and Tennessee State University. Betsy has been a featured speaker for TEDx Women. This Nashville resident is a graduate of Vanderbilt Univ. and holds an M.Ed from Peabody Coll. Resources Betsy Wills on LinkedIn Her company - YouScience website Betsy's TEDx presentation   Connect with Us Twitter @themainthingpod Instagram @themainthingpod Facebook - @TheMainThingPod LinkedIn - https://www.linkedin.com/company/the-main-thing-podcast   Credits Editor and Technical Advisor Bob Hotchkiss Graphic Designer Emma Malinoski Brand and Strategy Advisor Andy Malinoski   Want to Help Support the Growth of this Podcast? Become a subscriber. Share the podcast with one or two friends. Follow us on social media @TheMainThingPod Buy some Main Thing Merch from our Merchandise Store. Become a patron of the show and consider supporting us on Patreon with a nominal, goodwill monetary donation. Buy a book authored or recommended by our wise guests on BookShop. Content in This Podcast [0:20] - Introducing Betsy [1:50] - Betsy explains the development of an aptitude assessment [3:00] - How we know one another [4:20] - How you can become a patron & supporter of this show [5:35] - Betsy reveals her Main Thing [6:20] - Focusing on our innate abilities, versus struggling to gain competence across a broad range of tasks and activities [7:00] - Skip applies Betsy's wisdom lesson to CrossFit theory - a comparison [8:00] - Understanding oneself better leads to greater satisfaction [8:20] - Common misunderstandings; aptitudes are different than Myers-Briggs or Enneagram or Strengths Finder [8:50] - You can't game or outsmart an aptitude assessment [9:15] - Why Skip will never be a left-handed calligrapher [10:12] - Examples of aptitudes: spatial ability, sequential reasoning, idea rate and more [13:30] - Betsy's 100 year-old grandmother influenced her to think long-term [14:15] - How Betsy eliminated the "Tyranny of Choice" [14:55] - Why Betsy became an art blogger [15:25] - Why we shouldn't put our current job "on the witness stand" [15:40] - Skip contends that his job is not his identity   [16:20] - Betsy helps people transform from "the walking dead" to "the energizer bunny" [17:20] - Providing help for students and adults to evaluate life's array of options [17:45] - Why we need to recognize the risk of obsolescence and learn how to deal with this threat [18:20] - Betsy shares about her experience on the TEDx stage [19:40] - Betsy explains how to access YouScience aptitude assessments; generously offers a free consulting session for the first 15 listeners to reach out to her. Contact her via email to [email protected]  [20:30] - Thank you and good-bye [21:00] - Skip invites you to shop at the Main Thing Merchandise Store