Special Feature – Romain Liot • Reset Fashion | Sustainability, Green Premiums, And The Operational Reality Of sustainability in Fashion

🎙️ In this special author feature of The Fashion Translator, I spoke with Romain Liot, fashion entrepreneur and author of Reset Fashion, about why sustainability in fashion needs to move beyond intention, image, and simplified consumer narratives.Drawing from his experience building Adore Me and navigating the operational reality of fashion from the inside, Romain brings a direct and sometimes blunt perspective on what has stalled progress in the industry. Not because sustainability no longer matters, but because many of the stories built around it were never fully adapted to the economic, structural, and supply-chain realities brands actually face.From the green premium myth to the complexity of scope 3 emissions, the discussion highlights how fashion cannot be transformed through slogans alone. It requires better cost models, better measurement, stronger traceability, and a clearer understanding of where change can create both environmental and business value.We explore: • Why sustainability fatigue emerged, even as the problem continues to grow • How the green premium myth created a green penalty for many fashion brands • Why asking consumers to simply “buy less” does not fully address the role fashion plays in identity, emotion, and employment • Why scope 3 emissions, dyeing processes, and supplier-level decisions matter more than symbolic headquarters initiatives • How traceability can become a real operating map for brands, not just a digital passport for consumersAt the intersection of sustainable fashion, product economics, and supply-chain visibility, Reset Fashion reframes the industry’s challenge as a systems problem — one that will be shaped less by perfect messaging and more by the decisions brands are willing to redesign from the inside.✨ For anyone looking to better understand the operational complexity behind sustainability in fashion, tune in to the conversation and grab Reset Fashion by Romain Liot.Guest: 👤 Romain Liot 🔗 Instagram: https://www.instagram.com/romainadoreme/ 🔗 LinkedIn: http://www.linkedin.com/in/romain-liot-23335b31Book: 📖 Reset Fashion 🔗 Amazon: https://www.amazon.ca/-/fr/Romain-Liot-ebook/dp/B0GX31LL69/ref=sr_1_1?sr=8-1✨ Connect with Claire Lys to explore how AI, systems, and innovation can support fashion brands — or to be featured on The Fashion Translator: https://www.linkedin.com/in/claire-lys-bastien-wald/ Get full access to The Fashion Translator Edit at clairelysbastienwald.substack.com/subscribe