SPECIAL REPORT #6: Farmer Lee Jones on Shifting Gears & Servicing Home Cooks

In 1983, the Jones family of Milan, Ohio, shifted the focus of their family farm to providing the best possible ingredients to a growing population of chefs seeking high-quality and specialty produce, renaming their business The Chef's Garden. The approach has served them well, until the current pandemic. With restaurants temporarily shuttering across the globe, The Chef's Garden's customer base disappeared, and the company made a shift to selling a line of themed produce boxes (Immunity Booster, Anti-Aging Mix, Subscription Box, etc.) for home cooks. Farmer Lee Jones, the longstanding public face of the Jones family and The Chef's Garden, takes us inside the pivot and describes how his team made the switch so quickly.  Our great thanks to S.Pellegrino for making these special reports possible.Support our cause of the day: If you are able to, please buy a gift certificate from you favorite restaurant!  THINGS YOU SHOULD KNOW:Andrew is a writer by trade. If you'd like to support him, there's no better way than by purchasing his most recent book, The Dish: The Lives and Labor Behind One Plate of Food (October 2023), about all the key people (in the restaurant, on farms, in delivery trucks, etc.) whose stories and work come together in a single restaurant dish.We'd love if you followed us on Instagram. Please also follow Andrew's real-time journal of the travel, research, writing, and production of/for his next book The Opening (working title), which will track four restaurants in different parts of the U.S. from inception to launch.For Andrew's writing, dining, and personal adventures, follow along at his personal feed.Thank you for listening—please don't hesitate to reach out with any feedback and/or suggestions!