Special Segment: Shop Small Saturday 2025 | How Local Businesses Can Win Big This Holiday Season

In this episode of Small Biz Florida, host Tom Kindred dives into the impact and importance of Shop Small Saturday, a nationwide initiative designed to spotlight and support small businesses during the critical holiday season. Tom is joined by two powerhouse guests: Tyler Teresa, SBA Regional Administrator for the Southeast, and Jennifer Johnson, founder of True Fashionistas, Florida’s largest lifestyle reseller. Tyler shares his personal connection to entrepreneurship and the SBA’s ongoing mission to empower small businesses across the Southeast. Jennifer recounts her entrepreneurial journey, scaling her retail brand from a small boutique to a 13,000-square-foot powerhouse. Together, they break down why Shop Small Saturday is the “Super Bowl” for small businesses and offer actionable strategies for small business owners to stand out, attract customers, and maximize the benefits of this nationwide shopping event. Topics discussed include gathering customer data, boosting community involvement, and utilizing assets such as the Small Business Development Center (SBDC). Connect with Our Guests: Jennifer Johnson’s Retail Store: truefashionistas.com | Jennifer Johnson’s Coaching & Speaking: jenniferannjohnson.com SBA