Special Series - Influencing Safety with Bill Martin, CUSP Pt. 8 - Live from the iP Utility Safety Conference

In the eighth episode of this multipart podcast series, Bill Martin, CUSP, president and CEO of Think Tank Project LLC (www.thinkprojectllc.com), and host Kate Wade discuss a host of topics and what they are seeing in the safety world, and how to change it!   This podcast discusses safety in the utility industry. Here are the key points: Safety conferences are not leading to a decrease in accidents. Bill Martin, a safety consultant, argues that the safety information is not being translated into actionable steps for workers. Focus on worker-centered safety. Instead of top-down safety initiatives, Bill Martin proposes a worker-centered approach where workers are involved in creating and implementing safety measures. The current safety approach might not consider human biology. Bill Martin argues that safety messages need to consider how the human brain reacts to stimuli in order to be effective. We need to connect with workers on a human level. Bill Martin emphasizes the importance of building relationships and trust with workers to create a safer work environment. Younger generations may hold the key to safety improvements. Bill Martin believes younger generations have the potential to improve safety practices if they are taught how to connect and be curious. Listen to the other 7 parts of this special series with Bill Martin, CUSP. To share feedback about this podcast, reach Bill at [email protected] and Kate at [email protected].   Subscribe to Incident Prevention Magazine - https://incident-prevention.com/subscribe-now/   ________________________________ This podcast is sponsored by T&D Powerskills. If you are looking for a comprehensive lineworker training solution, visit tdpowerskills.com today and use the exclusive podcast listener promo code IP2024 to receive a 5% discount!