SPECIAL SERIES ==> Quick Wins and Some Nonsense <== | BATHROOM Break #102 COLLAB: The Marketing Millennials + Do This, Not That

Turning&nbsp;50&nbsp;comes&nbsp;with&nbsp;a&nbsp;lot&nbsp;of&nbsp;surprises,&nbsp;but&nbsp;reading&nbsp;a&nbsp;custom&nbsp;Mad&nbsp;Libs&nbsp;advertisement&nbsp;about&nbsp;a&nbsp;hairy&nbsp;luxury&nbsp;tomato&nbsp;cruise&nbsp;might&nbsp;be&nbsp;the&nbsp;most&nbsp;bizarre&nbsp;one&nbsp;yet.&nbsp;Before&nbsp;jumping&nbsp;into&nbsp;childhood&nbsp;lunchbox&nbsp;trauma,&nbsp;Daniel&nbsp;Murray&nbsp;and&nbsp;Jay&nbsp;Schwedelson&nbsp;share&nbsp;some&nbsp;surprisingly&nbsp;effective&nbsp;email&nbsp;marketing&nbsp;tactics&nbsp;that&nbsp;go&nbsp;against&nbsp;conventional&nbsp;wisdom.&nbsp;You&nbsp;will&nbsp;find&nbsp;out&nbsp;why&nbsp;putting&nbsp;newsletter&nbsp;edition&nbsp;numbers&nbsp;back&nbsp;into&nbsp;your&nbsp;subject&nbsp;lines&nbsp;is&nbsp;suddenly&nbsp;working&nbsp;and&nbsp;how&nbsp;three&nbsp;simple&nbsp;words&nbsp;can&nbsp;drastically&nbsp;improve&nbsp;your&nbsp;open&nbsp;rates.‎&nbsp;Best&nbsp;Moments:(01:56)&nbsp;Daniel&nbsp;reads&nbsp;a&nbsp;hilarious&nbsp;custom&nbsp;Mad&nbsp;Libs&nbsp;advertisement&nbsp;created&nbsp;for&nbsp;Jay's&nbsp;50th&nbsp;birthday(03:44)&nbsp;Why&nbsp;a&nbsp;documentary&nbsp;about&nbsp;a&nbsp;broken&nbsp;cruise&nbsp;ship&nbsp;is&nbsp;highly&nbsp;recommended&nbsp;viewing(04:44)&nbsp;Jay&nbsp;explains&nbsp;why&nbsp;adding&nbsp;the&nbsp;edition&nbsp;number&nbsp;back&nbsp;into&nbsp;newsletter&nbsp;subject&nbsp;lines&nbsp;is&nbsp;lifting&nbsp;open&nbsp;rates(06:04)&nbsp;How&nbsp;adding&nbsp;a&nbsp;simple&nbsp;personal&nbsp;question&nbsp;to&nbsp;your&nbsp;emails&nbsp;improves&nbsp;reply&nbsp;rates&nbsp;and&nbsp;deliverability(07:45)&nbsp;Using&nbsp;the&nbsp;words&nbsp;and,&nbsp;but,&nbsp;or&nbsp;plus&nbsp;in&nbsp;your&nbsp;pre-header&nbsp;text&nbsp;to&nbsp;increase&nbsp;open&nbsp;rates&nbsp;by&nbsp;10&nbsp;percent(11:02)&nbsp;Daniel&nbsp;reveals&nbsp;his&nbsp;childhood&nbsp;trauma&nbsp;of&nbsp;eating&nbsp;banana-flavored&nbsp;sandwiches&nbsp;before&nbsp;lunch