SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬  <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428 episode artwork

EPISODE · Oct 13, 2025 · 10 MIN

SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428

from Do This, NOT That: Marketing Tips with Jay Schwedelson

Everyone thinks they’re sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you’re probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night(03:12) Why sending more emails actually improves open rates and inbox placement(06:40) The myth of the “best day and time” to send emails and why variety wins(09:22) How AI tools can now auto-time your email sends to each subscriber’s habits(13:00) Unsubscribes aren’t bad—they can be a sign your content finally stood out(16:44) Relevancy and frequency are a power couple—great content earns more sends(19:55) Daniel shares the real cost of parenting on six Celsius a dayPartner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!

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SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428

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This episode was published on October 13, 2025.

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