SPECIAL SERIES: ===> TRUTH+DETAILS on MICRO-INFLUENCER DEALS 🚽 <=== | BATHROOM Break #31 (COLLAB: The Marketing Millennials + Do This, Not That)

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.=================================================================Best Moments:(01:07) Jay's recent colonoscopy experience(02:17) Overview of micro-influencer deals(03:24) Typical structure of influencer deals(04:21) Different types of influencer deals (affiliate, one-off, long-term)(06:39) The process of negotiating and executing influencer deals(08:08) Value of micro-influencer deals for various businesses(08:52) Importance of maintaining an influencer's authentic voice(09:21) The role of briefs in influencer collaborations(10:29) Benefits of long-term influencer partnerships(11:34) Hosts' lunch plans and preferences=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.