SPECIAL SERIES ==> 🚨 Why Your Attribution Data Is Lying To You <== | BATHROOM Break #115 COLLAB: The Marketing Millennials + Do This, Not That

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:07) Jay explains why he can't survive anything that spins in a circle(03:15) Jay calls out Daniel's favorite obsession: blended CAC(03:45) Daniel breaks down what blended CAC actually measures(04:33) Why attribution lies and makes channels like Meta and Google look better than they are(06:20) The case for tracking channels both blended and in silos(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it