Special Series with Scott Schuette: Part 1 — Signage Inspiration

Looking to maximize your use of the "silent salesmen" that live in your department? Check out the LinkedIn page of The Produce Retail Podcast host Ashley Nickle for signage examples that longtime produce retail executive Scott Schuette gathered to illustrate a host of best practices. In this episode, Scott and Ashley discuss types of signs, prioritizing which items get special signage, placement of signs, what information to include on signs based on the goals for different items, and much more. This episode is the first in a special series with Scott; when he and Ashley got to talking about the time-honored practice of checking out your competition to see what ideas you could borrow and repurpose for your own stores, they ended up with so many examples that turning the conversation into a bonus series for the podcast was a no-brainer. Enjoy!  For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion.  More Playlists Executive Perspective Leadership & Training Produce Manager Perspective Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. See omnystudio.com/listener for privacy information.