Special Series with Scott Schuette: Part 3 — Cross-merchandising

In this episode, longtime produce retail executive Scott Schuette and The Produce Retail Podcast host Ashley discuss cross-merchandising, including examples inside and outside the department; best practices for making sure out-of-department displays stay fresh and full; the role of fixtures; experimentation with those incremental SKUs; and more. Check out Ashley's LinkedIn page for cross-merchandising examples that Scott and Ashley gathered to illustrate a host of best practices in this area. Today's episode is the third in a special series with Scott; when he and Ashley got to talking about the time-honored practice of checking out your competition to see what ideas you could borrow and repurpose for your own stores, they ended up with so many examples that turning the conversation into a bonus series for the podcast was a no-brainer. Enjoy!  For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion.  More Playlists Executive Perspective Leadership & Training Produce Manager Perspective Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. See omnystudio.com/listener for privacy information.