Specialty Coffee Sourcing: Creating Sustainable Markets for Farming Communities with Geovanni Leiva

In this episode of The Growth Class, host Phil Masiello interviews Geovanni Leiva, founder of Leyva’s Coffee. Geovanni shares the origin of his mission-driven coffee business and how his deep roots as a fourth-generation coffee farmer shaped his commitment to building a transparent, vertically integrated supply chain that supports farming communities. Geovanni also discusses the long-term vision behind creating sustainable markets that support multiple generations of farmers, the importance of identifying a clear dream customer, and why building community—not just transactions—is essential to scaling a purpose-driven brand. Leyva’s Coffee website: https://leyvascoffee.comThere are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth