EPISODE · Aug 7, 2023 · 19 MIN
Speed to Lead: Why Your Clients Won't Wait (And What Happens When You're Slow) | Solo Episode
from Conversations That Count · host David Shaft
52% of realtors wait four to eight hours to call a fresh lead. By then, someone else already helped them. A new client is like an ice cream cone on a hot summer day in Texas. If you don't grab it now, it melts.In this solo episode of Conversations That Count, David Shaft breaks down speed to lead, why it matters in every industry, and shares the time he lost a client he'd helped before simply because he wasn't fast enough on a Friday evening. He connects Blockbuster's failure to pivot, TikTok's rise, and the real lesson from the tortoise and the hare that most people get wrong.Why Blockbuster didn't die because of bad products but because they couldn't move fast enough when the market changed, and what that means for anyone serving clients todayThe real story David tells about losing a client to a coworker at the same company because he said "hang tight" instead of "I'm on it right now"Why slow and steady does not win the race, and the combination of speed plus consistency is what makes clients call you first every single timeWatch on YouTube: https://www.youtube.com/@ConversationsThatCount-CTCNew episodes of Conversations That Count every Tuesday and Thursday on Apple Podcasts, Spotify, and YouTube. Follow on Spotify so you never miss an episode.Full episodes, show notes, and resources at ctcpodcast.mediaFree Communication Playbook with 10 frameworks and scripts to communicate like a pro: https://conversations-that-count.kit.com/e7fa86a708
What this episode covers
52% of realtors wait four to eight hours to call a fresh lead. By then, someone else already helped them. A new client is like an ice cream cone on a hot summer day in Texas. If you don't grab it now, it melts.In this solo episode of Conversations That Count, David Shaft breaks down speed to lead, why it matters in every industry, and shares the time he lost a client he'd helped before simply because he wasn't fast enough on a Friday evening. He connects Blockbuster's failure to pivot, TikTok's rise, and the real lesson from the tortoise and the hare that most people get wrong.Why Blockbuster didn't die because of bad products but because they couldn't move fast enough when the market changed, and what that means for anyone serving clients todayThe real story David tells about losing a client to a coworker at the same company because he said "hang tight" instead of "I'm on it right now"Why slow and steady does not win the race, and the combination of speed plus consistency is what makes clients call you first every single timeWatch on YouTube: https://www.youtube.com/@ConversationsThatCount-CTCNew episodes of Conversations That Count every Tuesday and Thursday on Apple Podcasts, Spotify, and YouTube. Follow on Spotify so you never miss an episode.Full episodes, show notes, and resources at ctcpodcast.mediaFree Communication Playbook with 10 frameworks and scripts to communicate like a pro: https://conversations-that-count.kit.com/e7fa86a708
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Speed to Lead: Why Your Clients Won't Wait (And What Happens When You're Slow) | Solo Episode
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