Speed, Trust and Pop Culture Moments; the Secrets of a Career in Social.

Lilli Ferreira, Global Social Media Manager at Zalando, joins Janine Matos to unpack what it takes for brands to build community on social media.Lilli explains Zalando’s social team social strategy and execution, how they react in real time to big pop culture moments, and stays “chronically online” to keep pace with fast-moving trends. The conversation explores why different platforms demand different approaches, and how total trust within the team is essential to enable instant decision-making.Lilli’s “Pieces of Me” represent the music dreams of her childhood, her delight in being a “Swiftie”, and staying connected to culture.Find out more about careers like Lilli’s at jobs.zalando.de