Speedland: David Dombrow & Kevin Fallon tell how to start a new shoe company - #149

Wow - a new running shoe company! That's gotta be hard - why are these two men doing it? "We've been designing shoes for 25 years for other company's. There was always a compromise. We wanted to build a shoe that was the absolute best - no compromise." "We're always told what the price has to be, and then worked backward from there - we wanted to start with the best product and go forward." Can a new shoe company succeed? "If you work hard, and create a product that means something, you will succeed." "And if we took the same approach as everyone else, you're going to get the same result." Is this a version of the now iconic Nike Zoom technology? "Our SL:PDX is very trail-specific. Effort has gone into new road shoe design, and to some degree track shoes, but trail running requires a very different set of features which has been largely ignored. People have been running incredible FKTs and mountain races, while the technology has not kept up with what they're doing. Until now." This episode is sponsored by Speedland Speedland is a brand new shoe company, founded by two longtime designers from Puma, Nike, and Under Armour. Their debut shoe is the SL:PDX, likened more to a piece of equipment than to a shoe. It is trail footwear made from the most premium components available today. Listen to this trail-runner-wish-list: It’s the first shoe ever to feature BOA’s Li2 Fit System, dual dials with multi-directional incremental dialing for a perfect fit. The midsole uses a new formulation of Pebax foam for ultimate energy return. Then there’s a Carbitex carbon-fiber plate with asymmetrical flex – stiff in one direction, flexible in the other. Finishing it off, the SL:PDX uses a Michelin wrap outsole with a customizable lug pattern that can be adjusted for any terrain. When we say it’s all there, it’s all there. Plus, Speedland gives back 10% of all profits to outdoor organizations chosen by their athletes, and once the shoe reaches the end of its lifecycle, you can send it back where it will be disassembled and recycled. Check out the Speedland SL:PDX over at www.runspeedland.com and follow them on Instagram at @runspeedland. Drop them a note if you have any questions.