Speedland’s Billboard Play: Bold Move or Big Mistake?

Today on The Rock Fight we debut The Brief!The Brief is a look at the brand and creative efforts of the outdoor industry as broken down by our brand and creative expert, Producer Dave.A few weeks back Producer Dave noticed some billboards popping up in his hometown of Portland, OR for running shoe upstart Speedland. Today we take a deep dive into the creative of the Speedland campaign and determine if billboards were a good idea at all to support that campaign. We end with Produce Dave debuting The Brief Final Assessment where he scores the efforts of Speedland's campaign out of a possible 50 points!Would you like your brand or marketing campaign to be broken down on a future edition of The Brief? Drop us a line at [email protected] for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].