Spek Optics: Rivaliser face au géants avec William Sutton

from Startop Podcast · host Camille et Chloé

William Sutton, fondateur de SPEK Optics, vient raconter comment il est passé de livreur de pizzas à entrepreneur en pleine croissance dans l’industrie des lunettes sportives. Dans cet épisode, il partage les coulisses de la création d’une marque capable de concurrencer les plus grands joueurs du marché grâce à un positionnement fort, une obsession de la performance et une agilité extrême. Au programme: - Comment SPEK Optics a trouvé un “gap” dans le marché des lunettes sportives - Les erreurs et pertes financières de William dans la crypto avant SPEK - Pourquoi les grandes marques de lunettes vendent si cher - Comment construire une marque premium grâce au branding et au marketing - Sa vision radicale de la performance, des employés et de l’agilité en entreprise 🔔 Abonne-toi pour ne pas manquer les prochains épisodes du Startop podcast Suivez-nous 💥 Startop sur Instagram : https://www.instagram.com/startoppodcast/ Startop sur LinkedIn : https://www.linkedin.com/company/98910240/admin/feed/posts/ Camille sur Instagram : https://www.instagram.com/camille.euphorik/ Camille sur LinkedIn : https://www.linkedin.com/in/camille-gendron-15435a280/ Chloé sur Instagram : https://www.instagram.com/chlo_daigle/ Chloé sur LinkedIn : https://www.linkedin.com/in/chlo%C3%A9-daigle-5953b6223/ Pour commanditer le podcast: [email protected] Pour louer nos studios: https://studiosf.ca/

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This episode was published on June 2, 2026.

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