Spelfie app makes space for branding

Launched last year, Spelfie is an out of this world marketing opportunity for live events. Hand in hand with Airbus’ technology, bookable weeks, months, even years ahead, the app synchronises with a satellite in position. An event-goer takes a selfie from an outside location which is married to the shot from space, a digital mark highlighting the individual’s position and their environment.   With a BBC contract confirmed and several other big sponsorship names in the frame for 2021, in this episode Spelfie CEO, Chris Newlands, details the design and development behind the tech, how it works and what an effective, cost-efficient space shot means for micro-influencers.