Spend Not a Penny episode artwork

EPISODE · Jul 20, 2009 · 4 MIN

Spend Not a Penny

from Wizard of Ads Monday Morning Memo

and Get Real SkinnyThe Full Plate Diet is an incredibly cool book. And because you’re a friend of Wizard Academy, you can have a no-charge advance copy. That’s right. No charge. Nada. Zero. Zip. The publisher – Wizard Academy board member Ray Bard of Bard Press – is giving away 20,000 pre-release copies to trigger a nationwide buzz. The Full Plate Diet will be in every bookstore in America in January but you can have your advance copy today.It’s even okay to tell your friends how they can get a no-charge copy, too. I highly recommend it.FLASHBACK: A young man starts a newspaper that becomes extremely successful. He sells the company and then he dies. His last will and testament stipulates that the money – a mountain of it – is to launch a non-profit organization whose only mission will be to create a healthier, happier, slimmer America.The man’s dying wish became the Lifestyle Center of America. Its board of directors built a multi-million dollar medical facility and hired the Who’s Who list of medical research doctors in America. The chairman of the board is Dr. House. I’m not making this up.The first thing the medical marvels created was a diet that reverses Type 2 diabetes. But that didn’t fulfill their mission. The newspaper mogul’s dream was to touch every American, not just diabetics. So the Lifestyle Center contacted Corrine Taylor and mailed her some money to set up a meeting with me.My team and I spent a day talking with the Lifestyle Center people and then agreed to work with them. That was a little more than a year ago. Toward the end of the day my 290-pound media analyst, Joe Hamilton, asked, “Would the diet you talked about work for someone who isn’t diabetic?” The doctors said, “Absolutely. It’s how human beings were meant to eat.”A few days later I told Ray Bard what the doctors had said. He seemed mildly interested. And I mentioned it to a couple of my out-of-town partners.A couple of months later I was pouring a cup of coffee when Joe Hamilton walked into the room. I looked up and said, “Joe, you’re losing weight.”Joe said, “I’ve been doing what those doctors talked about and I’ve lost 35 pounds.” By the end of that year, Joe had lost 90 pounds. No exercise. And he hasn’t gained a bit of it back. (See before-and-after photos of Joe at the bottom of this page.)A couple of weeks after I saw Joe Hamilton I saw Ray Bard and he had never looked better. “Roy, I did what you said those doctors talked about and I’ve dropped 30 pounds. I'd like to meet them.”Then, at the partner meeting, one of the partners I’d told about the diet said he had done what I described and lost 20 pounds. The other partner had lost 24.The Full Plate Diet is not a deprivation diet. There’s nothing you “can’t have.” And you’ll never go hungry.I use the Monday Morning Memo to promote classes at Wizard Academy, a 501c3 nontraditional business school, but I never use the memo to sell things and I’m not selling you anything today.But you really ought to look into this diet.You can meet 3 of the doctors in a fun, online video produced by Sunpop Studios and request your no-charge advance copy of the Full Plate Diet at FullPlateDietBeta.orgNext week I’m going to tell you a true story that will blow your mind.Your mind will be blown. You’ll be walking into walls. Boy Scouts will have to hold your hand when you cross the street. After hearing this story you'll need to lay down and put a cold rag on your head.The story begins in 1519 and it involves Wizard Academy.And you.Roy H. Williams

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This episode was published on July 20, 2009.

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and Get Real SkinnyThe Full Plate Diet is an incredibly cool book. And because you’re a friend of Wizard Academy, you can have a no-charge advance copy. That’s right. No charge. Nada. Zero. Zip. The publisher – Wizard Academy board member Ray Bard...

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