Spending More & Reaching Less? Fix Your Meta Account With Us

from Marketing Operators · host Cody Plofker, Connor MacDonald, and Connor Rolain

Today, we dig into the Meta performance issues we’ve been seeing firsthand - where spend is up, reach is down and performance isn’t tracking the way it used to. We unpack what’s been going wrong, and share the tactical changes we’ve tested to get better results.We get into where we’ve historically over-invested or moved too slowly, how we’re thinking about creative and spend caps right now, and why simplifying account structure might be more powerful than layering on more campaigns. We also discuss where performance has started to turn around as a result of strategic shifts and tests.We also touch our amazon prime day results so far, recent product drops and more.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 introduction05:16 Event Insights and Networking08:06 Product Launch Challenges11:30 Marketing Strategy and Tier Systems13:56 AI Automation in Marketing17:14 Prime Day Performance Analysis20:04 Meta Advertising Roadmap26:07 Channel Diversification Strategies29:04 New Product Launches and Incrementality31:50 Funnel Diagnostics and Performance Metrics34:36 Creative Strategies for Different Audiences37:42 Testing and Optimizing Campaigns40:35 Leveraging Partnership Ads43:51 Final Thoughts on Meta and Future StrategiesPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Episode metadata supplied by the publisher feed · Published Jul 15, 2025

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Spending More & Reaching Less? Fix Your Meta Account With Us

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