EPISODE · Dec 29, 2025 · 13 MIN
Spent my Savings on Underwear | Founder Jared Mortensen Part 1
from Real Men - Real Talk · host Real Men Apparel
What's New At Real Men?https://youtu.be/7S_hfgfwBsoReal Men founder Jared Mortensen reveals the unlikely journey from 20 years in aerospace to revolutionizing men's underwear. After buying hundreds of brands worldwide and finding nothing that fit properly, he spent his savings developing the ABCD pouch classification system that's changing how men think about fit.Key moments:0:10 - Welcome and introduction to founder Jared Mortensen0:56 - From aerospace to pet products to... underwear?1:51 - "I literally bought hundreds of different brands from all over the world"2:16 - The Mega Man vs Superman sizing confusion problem2:42 - Alibaba sketches and $150 samples burning through savings3:24 - The timeline: How long and how much to develop the perfect fit4:50 - Aerospace experience: "We really think in 2D but bodies are 3D"5:27 - Bodies change throughout the day (especially after Thanksgiving)5:51 - ABCD standardization borrowed from aerospace principles6:27 - Chris gets blunt about sizing "the whole package"7:08 - Why single pouch beats multi-compartment designs7:32 - "How did God design our bodies?" Natural positioning matters8:22 - Different guys are "located in different places" - the positioning problem8:43 - Fitting 95% of men without custom pricing9:24 - Same price for S-5X even though larger sizes cost way more10:47 - Addressing the price objection: Hanes vs Real Men11:52 - Modal from beech trees: Twice as soft as cotton12:39 - "They'd rather spend more on a Big Mac than quality underwear"13:05 - Competing at 1/3 the price of Tommy Johns or SaksThis conversation reveals why one aerospace professional decided men deserved better than designs "crammed down by executives in boardrooms for 40-50 years." Jared doesn't just talk about comfort - he invested his savings and years of research to engineer a solution that works with male anatomy, not against it.Coming next week: Part 2 of Jared's story continues with more behind-the-scenes insights.Join our community:Website: https://rmac.storeInstagram: https://www.instagram.com/real_men_apparel_companyFacebook: https://www.facebook.com/RealMenApparelCompany#MensUnderwear #ProductDesign #Entrepreneur #AerospaceEngineer #StartupStory #MensFashion #ComfortFirst #RealMenApparel #PouchDesign #InclusiveSizing #ModalFabric #EntrepreneurJourney #MadeForMen #EngineeringDesign## Tags:mens underwear, product design, entrepreneur story, aerospace engineer, startup journey, real men apparel, jared mortensen, pouch underwear, modal fabric, inclusive sizing, 3d design, alibaba manufacturing, mens comfort, underwear revolution, abcd sizing, boeing to boxer briefs, mens fashion, engineering mindset, size inclusive, chris dearborn
What this episode covers
What's New At Real Men?https://youtu.be/7S_hfgfwBsoReal Men founder Jared Mortensen reveals the unlikely journey from 20 years in aerospace to revolutionizing men's underwear. After buying hundreds of brands worldwide and finding nothing that fit properly, he spent his savings developing the ABCD pouch classification system that's changing how men think about fit.Key moments:0:10 - Welcome and introduction to founder Jared Mortensen0:56 - From aerospace to pet products to... underwear?1:51 - "I literally bought hundreds of different brands from all over the world"2:16 - The Mega Man vs Superman sizing confusion problem2:42 - Alibaba sketches and $150 samples burning through savings3:24 - The timeline: How long and how much to develop the perfect fit4:50 - Aerospace experience: "We really think in 2D but bodies are 3D"5:27 - Bodies change throughout the day (especially after Thanksgiving)5:51 - ABCD standardization borrowed from aerospace principles6:27 - Chris gets blunt about sizing "the whole package"7:08 - Why single pouch beats multi-compartment designs7:32 - "How did God design our bodies?" Natural positioning matters8:22 - Different guys are "located in different places" - the positioning problem8:43 - Fitting 95% of men without custom pricing9:24 - Same price for S-5X even though larger sizes cost way more10:47 - Addressing the price objection: Hanes vs Real Men11:52 - Modal from beech trees: Twice as soft as cotton12:39 - "They'd rather spend more on a Big Mac than quality underwear"13:05 - Competing at 1/3 the price of Tommy Johns or SaksThis conversation reveals why one aerospace professional decided men deserved better than designs "crammed down by executives in boardrooms for 40-50 years." Jared doesn't just talk about comfort - he invested his savings and years of research to engineer a solution that works with male anatomy, not against it.Coming next week: Part 2 of Jared's story continues with more behind-the-scenes insights.Join our community:Website: https://rmac.storeInstagram: https://www.instagram.com/real_men_apparel_companyFacebook: https://www.facebook.com/RealMenApparelCompany#MensUnderwear #ProductDesign #Entrepreneur #AerospaceEngineer #StartupStory #MensFashion #ComfortFirst #RealMenApparel #PouchDesign #InclusiveSizing #ModalFabric #EntrepreneurJourney #MadeForMen #EngineeringDesign## Tags:mens underwear, product design, entrepreneur story, aerospace engineer, startup journey, real men apparel, jared mortensen, pouch underwear, modal fabric, inclusive sizing, 3d design, alibaba manufacturing, mens comfort, underwear revolution, abcd sizing, boeing to boxer briefs, mens fashion, engineering mindset, size inclusive, chris dearborn
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Spent my Savings on Underwear | Founder Jared Mortensen Part 1
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