Spike Eskin | What Trail Running Can Learn From Major Sports Media

Spike Eskin is the VP of programming for WFAN and CBS Sports Radio and the host of a popular basketball podcast called “The Rights to Ricky Sanchez”. Given the proliferation of ultra-trail running media coverage in recent years, I figured this would be a good time to talk with an expert in sports programming and commentary from the major sports world that we can take lessons and insights from to bring back to our growing world. Whether you’re an athlete, a fan, a race director, a brand manager, or a media operator yourself, I think you’ll have many takeaways from this one. And as always, I’d love to continue the conversation and hear those thoughts. Shoot me a message @runsingletrack on Instagram. Sponsors:Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.Oladance - use code ST at this link (https://oladance.com/ST) to get $30 off the Oladance OWS2 headphones.Brooks Running - check out their High Point clothing collection and new and improved Cascadia 17 shoe at this link (https://www.brooksrunning.com/singletrack).Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/singletrackpodcast) to get 15% off your next order.Links:Follow Spike on Twitter and LinkedInListen to Spike on Stratechery and Making Media Follow Finn on Instagram, Strava, YoutubeSupport the show