Spill the Baby Tea with Helen: From New Mom to Mommy Influencer: How Esther Park Beat the Instagram Algorithm

Have you ever wondered what it takes to become a mommy influencer? Today, I bring on Esther Park, a friend and rapidly rising star in the social media world. She shares how she grew her followers from 12,000 to nearly 200,000 in just over a year. As a content creator myself, this episode was fascinating to me, and I learned so much! She shares her secrets to creating genuine, relatable content, and her strategies for rapid growth and audience engagement across various platforms. Esther also opens up about the challenges of balancing motherhood with a public persona, maintaining privacy for her family, and navigating the ever-changing social media algorithms. Whether you’re an aspiring content creator, a fellow mom, or simply curious about the influencer life, Esther’s tips and experiences will inspire and enlighten you. Tune in to learn from one of the most dynamic mommy content creators today. AsianBossGirl’s latest Instagram post for comments/interactions, linked here. I hope you enjoy! #SpillTheBabyTea Become an ABG Bestie to get new audio episodes ad-free, monthly “Dear ABG” AMA videos, discounts on merch, and shout-outs in our episodes. https://abg.supercast.com/  __________________________________________ Host: Helen Wu Editor: Victoria Cheng __________________________________________ P A R T N E R S • BetterHelp: Get 10% off your first month with code “ABG” at betterhelp.com/ABG __________________________________________ C O N N E C T W I T H U S • Subscribe and Follow us @asianbossgirl on Apple Podcasts/Spotify/Amazon Music/YouTube/Instagram/Twitter/Facebook • Listener Survey: Let us know your thoughts on the podcast here • Email: [email protected] __________________________________________ S U P P O R T U S • Merch: asianbossgirl.myshopify.com • Donate: anchor.fm/asianbossgirl/support • More about us at asianbossgirl.com Learn more about your ad choices. Visit megaphone.fm/adchoices