SPIN Selling Audiobook by Neil Rackham

https://thebookvoice.com/podcasts/audiobook/41/ to download full audiobooks of your choice for free. Title: SPIN Selling Subtitle: Situation Problem Implication Need-Payoff Author: Neil Rackham Narrator: Eli Woods Format: Unabridged Length: 6 hrs and 12 mins Language: English Release date: 01-23-14 Publisher: McGraw-Hill Education Ratings: 4.5 of 5 out of 793 votes Genres: Business, Sales Publisher's Summary: The international best seller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential listening for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell, delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts.