Spinach's Ben Willee on the meaning of Nine's Olympics win, why it's okay to say the R-word, and loyalty in a fickle industry

Welcome to an interview-led edition of Unmade. Today’s primary focus is Melbourne media veteran Ben WilleeFor a second week in a row, Unmade’s podcast features a Melbourne based media expert called Ben. This week’s guest is Ben Willee, GM and media director of the WPP-aligned Spinach Advertising. Willee has been with Spinach for the last 11 years. Earlier in his career he spent a decade with IPG’s Initiative, in London and Melbourne.The interview, with Unmade’s Tim Burrowes, focuses on the short term and long term media outlook (Without predicting a recession, Willee is considering for the eventuality); he offers his interpretation of the first results from reporting season; and he assesses the importance of The Olympics in Nine’s strategy.Willee also suggests that some of those who’ve got used to flitting between jobs in a tight talent market might be about to get a painful surprise. And like all of us, he wishes there were more LinkedIn thought pieces on what ChatGPT means for marketing.Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com