Spirit Airlines Collapses as World Cup Demand and Loyalty Face Reality Check

Spirit shuts down and its assets spark a scramble, World Cup hotel bookings fall short of expectations, and new data shows loyalty programs aren’t delivering real loyalty. On today’s Skift Daily Briefing, Sarah Dandashy breaks down what Spirit’s collapse signals for budget airlines, why World Cup demand isn’t matching the hype, and what 7,000 travelers reveal about the future of loyalty in travel. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IGSpirit Airlines Shuts DownFire Sale: What Assets Does Spirit Have and Who Could Buy Them?80% of Hotels Say World Cup Bookings Are Missing ForecastsWhat 7,000 Travelers Reveal About Loyalty, Pricing, and Where Demand Is Really Heading Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.