Spirituosen-Unternehmerin Christiane Underberg (#664)

from OMR Podcast · host Philipp Westermeyer - OMR

Underberg produziert seit mehr als 175 Jahren Magenbitter. Zum Unternehmen gehören auch Marken wie Asbach Uralt oder Pitu, dennoch steckte die Firma vor einigen Jahren in der Krise. Mit neuem Management und neuen Ideen arbeitet man nun in Rheinberg am Spagat zwischen Trends und Tradition. Wie der gelingen soll, erzählen Firmen-Inhaberin Christiane Underberg und Manager Michael Söhlke im OMR Podcast.

Episode metadata supplied by the publisher feed · Published Jan 21, 2024

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Spirituosen-Unternehmerin Christiane Underberg (#664)

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