Split Roles, Shared Vision: Making Partnerships Work in ETA

In this episode, Grant, MBA ’23, and Julia, MBA ’20, Hensel share how they’ve built a unique partnership—both personally and professionally—through ETA.. From meeting as undergraduates to pursuing separate but complementary paths at Chicago Booth, the couple now operates across investing and operating roles, with Julia leading two acquired businesses and Grant building an investment platform. They discuss how they divide responsibilities, leverage complementary strengths, and maintain alignment while managing multiple companies and global teams. The conversation also explores acquisition strategy, the power of buying complementary businesses, and the realities of scaling across geographies. Throughout, Grant and Julia offer a candid look at what makes partnerships work—and the intentional habits that keep both the business and relationship strong.