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EPISODE · Jun 17, 2020 · 15 MIN

Split Testing a Funnel

from The Content Hacking Show

As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately. i.e. a free marketing budget. But that didn't come easy. It took 14 variations of the funnel to get it to that level! In this episode, I dig into split testing your funnels so that they're as good as they can possibly be. Listen along and you'll learn… - Why every funnel needs tweaking and refining. - Why burning money to get data isn't a bad thing. - How you can scale when you finally get your funnel right. Building a funnel is the easy part. It's the little tweaks and changes that make all of the difference. Check out the podcast to learn more.

Episode metadata supplied by the publisher feed · Published Jun 17, 2020

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Split Testing a Funnel

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