EPISODE · Jun 17, 2020 · 15 MIN
Split Testing a Funnel
As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately. i.e. a free marketing budget. But that didn't come easy. It took 14 variations of the funnel to get it to that level! In this episode, I dig into split testing your funnels so that they're as good as they can possibly be. Listen along and you'll learn… - Why every funnel needs tweaking and refining. - Why burning money to get data isn't a bad thing. - How you can scale when you finally get your funnel right. Building a funnel is the easy part. It's the little tweaks and changes that make all of the difference. Check out the podcast to learn more.
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Split Testing a Funnel
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