EPISODE · Dec 3, 2020 · 35 MIN
Split-testing SaaS Pricing with Ben Orenstein
from Run With It · host Chris and Eathan
If you like the show, please leave a review on Apple Podcasts! Nuggets: If you have a regular job, your employer might love you starting a business that serves the company Build credibility on the internet with people you might like to serve before you’ll need it Action Steps: Build trust on the internet by creating helpful, intermediate to advanced content for SaaS business owners. Build list of $1M+ revenue businesses Contact owners offering to split-test their pricing pages Once it’s clear your strategy adds to the bottom line, start charging a percentage, perhaps 10-50% This is a service that might make itself obsolete to a given client within a year, so build a pipeline of other clients or offer other services after getting a foot in the door. Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership. Links: Tuple thoughtbot Art of Product Podcast Ben Orenstein co-founded Tuple, a multimillion dollar company that allows coders to work simultaneously on a project remotely. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run
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What this episode covers
SaaS operators would often rather work on product than mess with pricing. Who wants to risk alienating customers? Ben Orenstein describes how a 3rd-party consultant could solve the pain of price optimization.
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Split-testing SaaS Pricing with Ben Orenstein
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