EPISODE · May 13, 2025 · 1H 5M
Splitting Niches vs Staying General | May 12, 2025
from Monday Meeting · host Monday Meeting
In this episode of Monday Meeting, host Kendall Hotchkiss continues our discussion about identity in the context of branding and motion design for multiple niches.This episode includes:* Whether to niche down or stay general in your creative business* Personal branding strategies for motion designers * How to communicate your value to clients unfamiliar with motion design* Building community over simply growing a following* Staying updated with industry changes without chasing every trend* Networking and building credibility both online and in-person* Creating personal projects that demonstrate your skills while developing your voice* Using newsletters and content curation to establish yourself in your nicheNext week's guest is still being confirmed. Join the upcoming Gartic Phone game night on May 28th at 7pm PST/ 10pm EST. Link in our Discord!Keep an eye out for the next newsletter that's dropping this week!Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community!SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMondayMeeting LinkedInMondayMeeting InstagramMondayMeeting BlueskyMondayMeeting NewsletterTessa UgaldeJen Van HornLee SmaltKons EydelmanGary V's Business Growth StrategiesGood Brief IOBehance/Adobe Career Resources
What this episode covers
In this episode of Monday Meeting, host Kendall Hotchkiss continues our discussion about identity in the context of branding and motion design for multiple niches.This episode includes:* Whether to niche down or stay general in your creative business* Personal branding strategies for motion designers * How to communicate your value to clients unfamiliar with motion design* Building community over simply growing a following* Staying updated with industry changes without chasing every trend* Networking and building credibility both online and in-person* Creating personal projects that demonstrate your skills while developing your voice* Using newsletters and content curation to establish yourself in your nicheNext week's guest is still being confirmed. Join the upcoming Gartic Phone game night on May 28th at 7pm PST/ 10pm EST. Link in our Discord!Keep an eye out for the next newsletter that's dropping this week!Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community!SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMondayMeeting LinkedInMondayMeeting InstagramMondayMeeting BlueskyMondayMeeting NewsletterTessa UgaldeJen Van HornLee SmaltKons EydelmanGary V's Business Growth StrategiesGood Brief IOBehance/Adobe Career Resources
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Splitting Niches vs Staying General | May 12, 2025
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