Sponsor Soundbyte with Lakanto

In this episode of The Natural List, Nancy Coulter-Parker, director of content marketing at New Hope Network, sits down with Jeff Trippett, Vice President of Distribution Sales at Lakanto, to talk about their innovative sugar alternatives, commitment to sustainability and how they’re tackling America’s health crisis. Jeff shares the story of Lakanto’s beginnings in Japan, where monk fruit—a sweetener 260 to 300 times sweeter than sugar—was discovered. What makes monk fruit so unique is that it doesn’t impact glucose levels, making it a powerful tool for reducing sugar consumption without sacrificing taste. Lakanto’s mission is clear: help people cut down on sugar and make healthier choices easier. The conversation also highlights Lakanto’s investment in the southeastern China region where monk fruit is grown. Jeff explains how the company has supported the local community by improving infrastructure, adopting sustainable farming practices like reforesting and ensuring pesticide-free cultivation. These efforts reflect Lakanto’s commitment to doing business responsibly. Lakanto’s latest innovation, one-third sweeteners, combines monk fruit with cane, date and coconut sugars to reduce sugar usage while keeping the flavor people love. With products available at major retailers like Walmart, Kroger, Publix and Whole Foods, Lakanto is making it simple for consumers to take steps toward healthier living. Learn more about Lakanto’s mission and products by visiting their website.