Sponsor Soundbyte with Om Mushrooms

Welcome back to The Natural List podcast! In this episode, we interview one of our sponsors, Om Mushroom Superfood. New Hope Network’s Content Marketing Director, Nancy Coulter-Parker, talks with the co-founder of Om Mushrooms, Dr. Sandra Carter, PHD, about how the brand got started and how the love of mushrooms is infused into new products. Thanks for listening! For more video content, subscribe to our channel on YouTube. If you prefer audio, find us on Spotify and Apple Podcasts. In this episode: 0:20 – Welcome to our guest, Dr. Sandra Carter, PDH! 0:35 – Sandra explains her background, Om’s founding and tells us what prompted the name of the company. 1:59 – Why is using organic mushrooms so important to you? 2:45 – Om Mushrooms now has both USDA organic and Regenerative Organic Certified certifications. Is that rare in the supplement space? 3:44 – What’s the difference between using the root network (mycelium) and the fruiting body of the mushroom? 4:40 – Certain compounds can only be found in specific parts of the mushroom. It’s important to use the right processing format for the intended compound use case. 7:01 – The “mushroom kingdom” is 10x larger than the “botanical kingdom.” Om Mushrooms aims to highlight the differences in each mushroom specifically and how to best use those compounds to help people. 8:50 – Do you need to take mushroom products every day to feel the benefits? 9:20 – The mushroom kingdom has more similarities to mammal DNA than the botanical kingdom does with mammal DNA, which means mushrooms can better help modulate the human body. 11:02 – What is the biggest differentiator for Om Mushrooms in the market? 12:41 – Are there any upcoming trends or innovations you are excited to incorporate into the Om Mushrooms line?