Sponsorship Series - Athletes: Geoff Kabush

What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry. It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies This episode is with an athlete who has been able to stay relevant in the industry, and at the top of his sport for over 20 years. Geoff Kabush is a Canadian professional cyclist who has raced in 3 Olympic Games. Geoff has seen the sport & the industry changed throughout the years and he shares with us what he has learned. We talk loyalty, trends of the industry, building your brand, and paying your dues to be recognized in the industry.