Sponsorship Series - Athletes: Lael Wilcox

Part 1, ep. 3 - Lael Wilcox is the best female ultra-endurance cyclist in the World. She has won the 2016 Trans-Am (beating all the men) and currently holds the women's record on the Tour Divide. In this episode, Lael talks about how there used to be zero money or sponsorship in the Ultra-Endurance & Bikepacking segment of the industry. Despite this, Lael has been able to create a viable career for herself in the sport. In this episode, Lael talks about how she has achieved that by smashing records, but also by telling those stories. To follow Lael: @laelwilcox Website: https://laelwilcox.com/What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry. It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies