Sponsorship Series - Athletes: Payson McElveen

What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry. It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies The first episode is with an athlete who is building an incredible career for himself. Payson McElveen has a lot of success on the bike, but is also one of the athletes who invests the most energy in his endeavours off the bike…and it seems to be paying off. To follow Payson: https://www.instagram.com/paysonmcelveen/