Sponsorship Series - Scott Jackson, Global Sports Marketing at Specialized

Part 3: Marketing ManagersScott Jackson is the Global Sports Marketing manager at Specialized. He has worked with the biggest names in all disciplines of cycling. On this episode, we discuss how he chooses the athletes the brand will work with and how can athletes be relatable. Is World Cup racing still valuable to companies compared to mass participation events and other more relatable cycling adventures? How will the bike boom of the pandemic affect sponsorship? Are expectations different for European and North American athletes? And much more._______________What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry. It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies