EPISODE · Sep 23, 2015 · 27 MIN

Sponsorship Trends

from The Persuaders Marketing Radio Show & Podcast

This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship Topics Disussed are: Livewire - who are you and your services, and your own background... Sponsorship trends in Ireland today ( sports, media, arts, etc ) Motivations for sponsors / property rights holders Measurement of sponsorships Case-studies of effective sponsorships ( this is what listeners most value ) How digital impacts on sponsorship today Post-recession ? is this being felt in sponsorship

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Sponsorship Trends

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