Sport Is for Everyone: Inclusive design and delivery

Far beyond slogans or participation numbers, what does truly inclusive sport look like? From community-led running clubs to rethinking school PE and talent pathways, sporting organisations need to move beyond elitism and create sport that starts with people, not performance.  Zoiey Smale, Disability, Access, and Inclusion Consultant and Sports Presenter, is joined by Jessica Milloy, Founder of Asian Girls Run, and Richard Grainer, CPO of Everybody Counts. Together, they discuss how sporting organisations can change racial narratives and include underrepresented communities. Jessica and Richard share how they are working to move the needle in the sporting industry and make sport accessible to everyone.  This episode of Sporting Equals offers useful insights into how you can make sports more inclusive:   Making an impact locally: Whether you are a coach, club volunteer, PE teacher, or parent, design sessions where people feel they belong before they feel they have to be good.  Asking, not assuming: Invite participants to share what would make them feel comfortable, motivated, and interested, and then adapt your sessions based on what you hear.  Addressing both visible and invisible barriers: Work on cost, location, and information, as well as fear, comparison, and lack of representation.  ---   Sporting Equals is a leading UK charity promoting race equality and equity in sport and physical activity. Their mission is to create a sporting landscape where ethnically diverse communities feel included, represented, and able to thrive – whether on the pitch, in leadership, or in decision-making spaces.