Sportradar, FanID and 'clean' data in a post-cookie world

With the digital marketing sector facing the phasing out of third-party cookies, the sports industry needs an alternative for collecting and leveraging data that will allow a greater connection with fans. Sportradar has a solution and here, Mike Falconer, the sports technology company's vice president of strategy, explains to SportsPro CEO Nick Meacham how it works.