Sports and Fitness Marketing - Grassroots Sport, Self-Actualisation and the Phenomenon of Leg Day!

On this episode of The Marketing Show, we break a sweat as we dive deep into sports and fitness marketing, exploring principles such as the role of fitness in the life of consumers, the importance of grassroots sport and it's role in the long-term growth of the entire code, as well as a guide on how to approach a sponsorship in this industry. As usual, we have some killer case studies, this week from the AFL and Gym Shark, exemplifying the principles of Sports and Fitness marketing. Thanks for listening to The Marketing Show, we are excited to have you along for our learning journey!