Sports Business Update Ep24: Indian Premier League Media Rights Auction Breakdown

from Sports Business Updates · host Nilesh Deshmukh

In this episode of Sports Business Updates, I have presented a comprehensive breakdown of the biggest ever IPL media rights auction. In this episode, you will get an understanding of the base prices vs the final costs to acquire media rights, How digital media rights continue to grow and what is the future for the incumbent digital rights holder, where does IPL rank in comparison to other global sports media rights deals and I conclude the episode with some interesting digital consumption numbers from India and my observations on how Viacom18 is building something interesting in Indian sports broadcast. 

Episode metadata supplied by the publisher feed · Published Jun 19, 2022

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Sports Business Update Ep24: Indian Premier League Media Rights Auction Breakdown

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