Sports Industry Clubhouse - Brand Partnerships in Football

The podcast is supported by football charity Football Aid. Football Aid is running a text to donate campaign with all proceeds going to support diabetes charities. Please text FOOTY to 70085 to donate £10 (UK only). Daniel and Ehsen Shah speak with Amiel Walia from FIFA and Kassim Khimji from ATG Sports on what successful brand partnerships look like and how to balance value and values when aligning activating with brands. Ehsen is the founder of B-Engaged. B-Engaged is an international sports marketing and commercial agency creating strong stories for athletes and brands on digital media platforms. Daniel is a sports lawyer mainly working in the football space helping players, agents and clubs with their transfer, commercial contract, dispute and regulatory issues. You can follow Daniel across his social channels and buy his Done Deal book here.