Sports Loft Member Series: an interview with PumpJack Dataworks CEO Nick Goggans

Our host Yanni Andreopoulos talks to the CEO of PumpJack Dataworks, Nick Goggans. They discuss the founding of the company, why data is valuable for sports teams and how they are helping the industry to glean more value from it. They chat through how measurement and marketing are merging and how sports teams could become subscription businesses, meaning that the value of the data they own could become a vital part of the balance sheet.