Sports Media’s Big Gamble on the Betting Industry

According to the American Gaming Association, bets on March Madness basketball games could amount to as much as $3.1 billion. Almost every national sports outlet — ESPN, The Athletic, Bleacher Report, NBC, CBS, The Ringer — has partnered with a major sports betting company. Big money is changing hands. What does that mean for sports journalism? On the Media producer Rebecca Clark-Callender reports in a piece that first aired a year ago. On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Bluesky, TikTok and Facebook @onthemedia, and share your thoughts with us by emailing [email protected]. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.