Sportsish Founder Lily Shimbashi Talks Her ESPN Move, The WAG Effect & the Power of Female Fandom

Sportsish founder Lily Shimbashi joins Julie Ertz and Kealia Watt to talk about building a media brand for the modern female sports fan and, most recently, bringing that perspective to ESPN. Lily takes us back to the moment she realized traditional sports coverage was missing the mark, the mission behind Sportsish, and why women should never have to prove they belong in sports conversations. The three also get into the cultural power of WAG content, the Taylor Swift effect, and the NFL’s growing attention to women fans. 🔔 Tune in for new episodes every Tuesday! 🎧 Subscribe on YouTube and listen on Apple Podcasts, Spotify, or wherever you get your podcasts 📱 Follow @styleofplayshow on all socials Download the full episode: Apple: https://podcasts.apple.com/us/podcast/style-of-play/id1896816984 Spotify: https://open.spotify.com/show/033niJbCW5NfL2MlsSfcBd?si=07b670d7ff0a4fea Thank you to our sponsors!Taste true mountain-cold refreshment. Go to CoorsLight.com/SOP Shop now in store, or at Macys.comLearn more at uber.com/womendrivers Post jobs for free at ziprecruiter.com/styleofplay