Sportswear Sales in the Middle East

Sportswear sales in the Middle East are benefiting from strong media coverage on body image and obesity, driving consumers to spend on sportswear. However, consumers are not only using sportswear to exercise, but also wearing it casually on a daily basis. There are some challenges in the region for sportswear sales, particularly the hot temperatures in the region and cultural constraints for women exercising outside of the home.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.