Spotify Cities vs Countries - Testing Facebook Ad Targeting
from Sounds Of The Future Hosted by Tom DuPree III
Targeting your Spotify audience using Facebook ads can be a tall order. I've tested all sorts of tactics and strategies to grow my followers on Spotify and increase my stream count. For the past couple of months, I've been testing the concept of Spotify Trigger Cities alongside my existing ad set that's been targeting all available Spotify territories. I also added in a second ad set that pulled the best countries from my Spotify for Artists data to create what I'm calling a Spotify Trigger Countries ad set. I ran this experiment on Facebook for the past two months, and these are my results. Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!
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