Spotify Founder: “Spotify Was A Stupid Idea!” How A 23 Year Old Shy, Underdog, Introvert, Built A $31 Billion Business! - Daniel Ek

How to go from the Swedish housing projects to billionaire CEO of Spotify.In this new episode Steven sits down with the co-founder and CEO of Spotify, Daniel Ek.Daniel Ek is a Swedish entrepreneur who started his first company in 1997 at just 14 years old. He eventually dropped out of college and founded the online marketing firm, Advertigo, which he sold in 2006 to the Swedish company Tradedoubler at 23 years old. Coming out of early retirement, Daniel founded Spotify alongside Martin Lorentzon in 2006.In this conversation Daniel and Steven discuss topics, such as:His childhood in a single parent householdThe importance of his mother in his successGrowing up in the Swedish projectsComing from a musical familyOvercoming being an introvertHis ability to adapt to changing situationsNot fitting in when he was growing upHow his difference helped in his later successStarting his first company while at schoolHow people worry more about failing then succeedingWhy effort can’t always beat talentPeople not understanding what it’s actually like to be a billionaireHow spare time is now his most important currencyWhy the idea of success through University is outdatedWhat football taught him about businessRetiring at 23 years oldWhy he found being rich and successful depressingHow the idea of ‘why-not’ helped to create SpotifyRealising that he had approached his career in the wrong wayHow Spotify nearly collapsed 4 timesThe importance of culture in organisationsWhy you should take the risk of betting on yourselfFollow Daniel:Twitter: https://bit.ly/465g8WMFollow me:https://beacons.ai/diaryofaceoLearn more about your ad choices. Visit megaphone.fm/adchoices This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theexperienceplus.substack.com