Spotify’s Per Sandell on the business of audio, building a $2B+ ads business, and embracing the hedged garden model

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Per Sandell is the VP of Product Management at Spotify, which generated $14B+ of revenue last year. He’s leading the development and growth of its ads business. Per has a history of building performant ads systems, having helped build Snap’s ads API, self-service ad tools, and auction which has grown to $5B of annual revenue. Per discusses how Spotify manages its subscription and ads businesses together, why audio is such a powerful tool for brands, and the key innovations happening that will accelerate the growth of audio. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!